Website Design

Your website is a powerful platform to reach thousands of prospective customers online. Now that consumer trends are changing drastically and many customers prefer to shop online, you have lot of scope in increasing your sales level through the use of your website. However, you must make sure that your website provides your customers with the best online experience possible. When you are getting your website designed, you should pay attention to details and avoid some of the common mistakes that people make as these mistakes affect the quality of customer experience. Here are few common web design mistakes that you should avoid.
Graphically unappealing website – The first cut is the deepest cut, so remember to grab the attention of the customers as soon as they enter your website. Get your website designed from an experienced website design UK company. Remember that customers are not new to the internet and to online shopping anymore. Your customers would have already visited numerous websites including your competitors’ websites. So it is vital that your website stands out among the rest.
Web pages that have no focus – Each page should have specific focus and it should drive your customers to certain action or goal. So there is no use in presenting loads of content but clear and concise content or text that will call for action is very important. Present all the text in bulleted format and short paragraphs.
Heavy pages with slow loading speed – You must make sure to test your website in all browsers and with all internet speeds. Slow loading websites are very difficult to work with. Internet users have no patience and they will leave your website if your website takes a long time to load.
Another very simple factor many websites fail to address is changing the colour or the links already visited in a website. This is a very important feature for your website. Remember that your website’s sitemap may not be familiar to your website visitors and they will be clicking on the links randomly hoping to find the information, product or service they need. It always enhances the experience of web users to have this feature turned on for your website. Most web users are aware of this feature already so remember to add it to your website.
Banner ads are losing their effectiveness in online advertising because of their excessive use on the web. So if you are hoping to get the attention of your website users to any particular area of the web page using flash banners or using text that flashes, then you are going to be disappointed. This feature is one of the most abused features so internet users have learnt to avoid this feature. Using banner ads or similar graphic feature in your website is certainly a mistake to be avoided.
Numerous businesses have benefitted using websites and they have grown big. You too can benefit from this tool provided you know how to make the best use of this platform effectively

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Website Design

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